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In the Physical Products Podcast:

Jeremy Cohen is a co-founder at Tortuga Backpacks. This is now one of the most successful independent travel backpack companies on the market. But it took them 4 years to get there. Learn from there business development and mistakes as to how you should think about developing your own physical product – the do’s and don’ts.

Feature Topics in this episode:

  • How do you know if your product has a market?
  • How do you get your product in front of the right audience?
  • Can you design the product yourself, if not, who do you call?
  • What do you need to think about before choosing a manufacturer?
  • What rookie mistakes do all first timers make?


6 Quick Tips for starting your own physical product business

Listen to the podcast to get more depth on these topics, as well as others. Plus, listening is more entertaining than reading anyway ūüėČ

What problem does your product solve?

Where are the pain points that are going to make your product a necessity rather than just a maybe for consumers considering a purchase?

Look at the competition. What are they doing wrong?

Decide what you can improve to make your product better for potential customers so you can displace the competition.

If your product doesn’t offer a solution that improves upon what is currently available, then why should customers choose your product over a proven competitor?

Find your perfect customer avatar

Don’t build your product for a group of customers. Build it for one specific “ideal” customer. Michael Jordan is Nike’s ideal customer. Other customers want to be able to play sport like Michael Jordan, but Michael is the most demanding customer out there. If you can Nike can please him with their products, then all the other customers are going to be happy too.

Check your MOQ before you start getting a prototype made with a manufacturer

Once you are through the design phase and looking to get manufacturing, whoever you get to do the build must establish before you even begin with a prototype exactly what their MOQ is (Minimum Order Quantity).

If you are only doing a test run for your first batch, you may only want a few hundred units. If the factory will only produce an MOQ of 10,000 then you’ll waste months on building a prototype to discover that you have to start from scratch again with a smaller manufacturer.

Unless your product fits perfectly with your current blog, start a new blog

Having a content marketing strategy is important for an independent venture. How are you going to make people aware of your product?

If your product is not a perfect fit for your current blog, you may need to start a separate blog that can provide targeted information that your customers will want – and only that information, no filler.

Don’t go “all in” on your first ever venture

Quitting your job and investing all your money before you have proven revenue from a project is incredibly risky.

Unlike becoming a blogger, where you may just need time for learning and education to start making money online, for a physical product you generally need a good supply of capital.

Even with a kickstarted campaign, just because you get funded, doesn’t mean you should instantly quit your job.


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Weblinks from The Physical Products Podcast

World Nomads Insurance – Specifically designed for digital nomads, flashpackers, adventure & long term Travellers – Get a 5% Discount with our coupon code: FOOD5

Tortuga Backpack –¬†Take a look at the product.

Asana – Team project management tool

4 Hour Work Week –¬†Tim Ferris’ legendary book that has inspired many a digital entrepreneur.

Elance (Now called Upwork) – System for finding and managing outsourced staff

Skitch – for communicating in pictures

Tony Fadell – Designer of the iPod

Shopify – Ecommerce platform

Amazon – Will store, pack and distribute your product for you [AFFILIATE link to that service?)

Ship-wire – distribution fulfilment and storage service

Slack – Keep your team communicating. Messaging service for business teams.

Dropbox – Online cloud storage



Love this podcast? Why not pin it to your favourite business Pinterest board?

Creating physical products can be a long process, but a very profitable one. Jeremy from Tortuga Backpacks explains rookie mistakes and share tips for doing it right. click through to listen to the full podcast


DISCLAIMER: We are affiliated with, World nomads, – companies we love and support. Some other links may also be affiliate links – these links help support the podcast financially. All our opinions, as always, are our own.


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